Using tools to monitor social trends

Good Afternoon Bloggers,

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.

Today i have been playing around with some tools which monitor the social trends on specific entities. I tested several tools (Addictomatic, Socialmention, Howsocialable and Omgili) And out of all these i tried i found Addicomatic to be the most user friendly and effective. So let's get started on Addictomatic.


 Tools can provide details about your company on, but not limited to;

• User demographic information (Age, Language, Income Bracket, Time online per day, etc.)
• Information about the user for targetted advertising
• Information on what is being said in real time about your company (Example is a tool would find a comment posted on reddit which mentions your company)
• Where the "Likes" are coming from
• Can generate information to determine public opinion on your brand
• The list goes on

So without further adue, let's try out Addictomatic on our selected orgnisation, Dell Australia.

So as you can see in the image above, Addict-o-matic has pulled realtime information from various social technologies like FriendFeed, Bing News, Delicious, Twitter and Youtube, basically anything recent related to the company.

This tool to me was basically a larger search engine which queries most social services for relevant information, as for actual statistics Addict-o-matic does not actually provide you with advanced statistics, like Radian6 would.

My only complaint about this tool is it hasn't pulled any information from Dells Twitter page, even though it is existant, so it may be getting confused from the fact that there is multiple Dell twitter accounts.

So that was my experiance getting my foot in the door to Social monitoring tools, overall i think it was fairly brief, but i feel somewhat limited due to Addict-o-matic's feature set.

Thanks for reading, take care 346ers!