Enterprise 2.0 and the RSPCA!

Hello readers!

Over the past few weeks i have been talking about my research on how organisations are going about implementing enterprise 2.0. So for this week i will be talking about some of the value levers which we can associate to an organisation.

This weeks activity is to identify and discuss any value levers which could be applied or are already in place in an organisation in the social sector, specifically a NFP (not for profit) organisation. Plenty of examples came to mind and funnily enough all of them had a presence in the standard gamut of social media (Facebook, twitter, etc.), organisations such as Red-cross, RSPCA, UNAIDS all are examples of NFP organisations working in the social sector.

I have chosen to scan the RSPCA for my task and to identify value levers from the McKinsey Global Institute Report

Some of the levers the McKinsey report identifies are;

1. Collect Information and Insights:

1. Gather Information
2. Crowd-source Resources and Solutions

2. Mobilize Resources:

1. Fund-raise
2. Create and expand volunteer network
3. retain support

3. Execute Mission:

1. Educate the Public
2. Engage supporters

4. Organisation-wide Levers

1. Improve collaboration and communication
2. Rapid organizing

The RSPCA is a animal and wildlife protection service formed in 1824. RSPCA stands for "Royal Society for the Prevention of Cruelty to Animals"  It is the oldest and largest animal welfare organisation in the world and is one of the largest charities in the UK, with 1,453 employees.

The RSPCA has a foot in the door of social media, with a Facebook, Twitter and Blog all available to the public - So they currently do implement some social technologies to lever value.

Some of the value levers I have found during my scan of the RSPCA are

2.1 Fund-Raise

• By having a donation link in their Facebook they are able to gain increased amounts of donations, as the McKinsey report shows, on line donations are usually more frequent and greater in size than traditional "phone call solicitations"
• Could get more donations with ease

2.2 Create and expand volunteer Network

• By having an online presence they could reach more people and thus gain greater support from and gain more volunteers.

3.1 Educate the Public

• They could educate the public about the signs of animal abuse, such as seeing a neighbour abusing an animal.
• They could keep the public informed about how to get in contact with the RSPCA to report indidents

There are more that could be applied, but these are the immediate levers i have found in my search.

Thanks for reading, comment and check out my other blogs.