As you may remember last week we took a look at how organisations in the Social Sector could gain value by harnessing Social Technologies to help build additional value.
For this week I will be talking about how organisations in the professional service sector can build value by harnessing powerful social technologies such as Blogs, Microblogs, wiki's and internal websites (share-points)
Before we start let's take a look at what types of orgnisations are in the professional services industry, thanks to the McKinsey Global Institute, 2012, which has outlined these types of orgnisations as falling under the professional services category:
- Accounting
- Advertising & Marketing
- Architecture
- Managment Consulting
- Engineering
- IT
- Legal
- Scientific Research Services
So for my discussion today I will be analysing how Dell inc could leverage value by adopting social technologies.
Dell are in the IT organisation and specialise in commercial and home and office computing systems and services. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers.
They are listed at number 51 on the Fortune 500 list and employee more than 103,000 people worldwide.
Dell currently have a well established presence in the social technology community in the form of a Facebook, Twitter and official Tumblr, with a profile on LinkedIn also.
By their current presence they could lever the following value:
- Improved Collaboration
- Market research and customer insights
- More targeted recruiting efforts leading to
- better task-employee matching
Dells main social portals are via there blog and Facebook
page, using these they can potentially communicate ideas and insights through their
use and through doing so they could lever value from market research and
employee recruitment.
Dells Twitter and Facebook page provide a useful portal for
customers to come and discuss products, relays insight and get in touch with
dell – it allows a conversation to take place, providing customer insight and
market research at a very low price.
Dells LinkedIn page could lever value by improving
recruitment, potential employees could visit the page and could be referred by “contacts”
adding value to employee recruitment.
Another cool thing dell do is "Ideastorm", this is an online community where you can submit ideas and product personal reviews to dell, which dell can then use for market and product development purposes adding huge value - Check it out some time, it is VERY neat.
Another cool thing dell do is "Ideastorm", this is an online community where you can submit ideas and product personal reviews to dell, which dell can then use for market and product development purposes adding huge value - Check it out some time, it is VERY neat.
Thanks for reading my blog!
But what do they actually do on Facebook, Twitter, and Tumblr? Do they post marketing material? Do they respond to customer enquiries? Do they post cooking recipes?
ReplyDelete- James
www.enterprise-activa.com
I still remember the day when Dell was known as being ignorance to the internet comment. Many of us probably have heard of/experienced Dell's terrible customer services and worse attitude toward internet comments.
ReplyDeleteAfter people complaining again and again online, Dell finally decided to join the rest of the world and started to exchange information through Web 2.0 platforms. Well, like what people used to say, it's better late than never. So it is good to see that Dell is keeping up to date.
I really like Dell's 'ideastorm'. Its great to see that they take in what customers want and make products to match their needs.
ReplyDeleteIt sounds like they use ideastorm for 'product development' internal and external collaboration for R&D workers.
I assume they post a lot of marketing type stuff of Facebook and Twitter?