Value levers associated with E2 at PC Case Gear

Good morning Bloggers!

Today I'm going to discuss various value levers which can be associated to companies embracing Enterprise 2.0 and web 2.0 technologies in there on-line digital presence.

In todays example I will be talking about the on-line PC hardware and software mega retailer PC Case gear, known as "PCCG" for short. Since PCCG operates as an online entity there online presence could immediately benefit many levers of value such as

• Marketing & Sales
• By getting feedback from customers on a facebook page or twitter feed they could better cater there services to what the customer wants, providing a wider gamut of useful products the customer will likely buy
• Improve sales by offering promotions on a social media site such as twitter or a facebook wall page
• Customer Support
• Customers could quickly get support from the company through a facebook wall
• Could get information from the company without having to call up or email
• Operations & Distribution
• Could get statistics from facebook about who, where, why and when customers visit there page, to better determine where there physical presence in australia would benefit (e.g. store locations, distribution centers, etc)

Currently PCCG has an online digital presence in a enterprise 2.0 technology which is a facebook page community. As shown they have already demonstrated they have an enterprise 2.0 approach by showing the customer service value lever:

As you can see a customer has come to the page, stated that his product which he purchased form the company was faulty and sought information on how he could go about rectifying the situation, the company replied in a short time advising the customer how they could go about gaining support from the company which was via email.

In another example PCCG is using social technologies to use the Marketing and Sales value lever (Specifically elements 5, 6 & 7 from this table in section "Marketing & Sales") by running a competition to "guess" the amount of Smarties in the jar to win various products

So we see that companies having an on-line Enterprise 2.0 presence can provide a very powerful way for the company and customers to either gain support, view the latest products and win goodies in promotions.

Thankyou for reading my Blog post, be sure to comment and subscribe!